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Environmental, Print, Illustration, Photo Editing, Branding, Art Direction, Packaging

FX Network / Season 1

With nine out of ten episodes set in a post-apocalyptic world, almost all graphic elements had to be created from scratch. This included vinyl-printed 25-foot murals engineered to look authentically aged, vehicle wraps designed to mimic hand-sprayed graffiti, and the creation of a fictional bulk store called "PriceMax" — a legally-required original brand bearing a striking resemblance to a real-world membership chain.

Beyond legal requirements, original designs were often driven by narrative intent. Some pieces were created to emphasise specific themes — such as a stack of books designed to highlight society's acceptance of toxically masculine behaviours — while others drew inspiration from real-life references, including a nod to a long-running series featuring a strong middle-aged female cop in New York City, focused on "special victims." Other deliverables included custom album covers, product labels, packaging, and a fully branded brochure for a government-funded space program.