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Branding, Art Direction, Print, Environmental

Hulu & Disney+ / Season 1

Much of the show was set in various airport locations, with different sections within each. So, a wide range of signage was required, such as kiosks, backlit advertisements, and wayfinding elements. Since some scenes were filmed in an actual airport and others on a soundstage, attention to detail was crucial to ensure the scenes felt authentic and cohesive. Even practical set dressing items, like a stand-to-size baggage allowance, were created to enhance the realism and unify the show's look.