Weenie was born after completing a long project, which sparked the creation of a simple hand-drawn doodle. Shortly after, while shopping for a birthday gift for a friend and browsing graphic tees, the idea to turn the doodle into a shirt took shape, giving the concept purpose and direction.

The first process involved experimenting with drawing, an activity that had fallen out of regular practice, while crafting playful marketing assets that blended a love of art direction, branding, and motion graphics. This combination helped form a cohesive narrative for each design and increase views and sales.

Most concepts draw inspiration from wordplay, dumb humour, a nod to queer culture, or a mix of all three.

The name "Weenie" (please bear with for a moment) reflects the personality of being a gay vegetarian who has a soft spot for veggie dogs—which has concerningly become a personality in itself. However, true to form, the inspiration for the name Weenie is what the brand is all about being: dumb, yet bold.