Warner Brothers / Season 4

Overview
In the early episodes of the season, a key location in Titans was the office of a prominent game developer. The logo needed to be adaptable and instantly recognisable, conveying a youthful and trendy vibe that would resonate with teens and young adults. The objective was to create a logo that symbolised the company’s identity, embodying gaming qualities like shape, scale, perspective, and motion, while being practical for use in the production itself.

Challenge
The challenge was to create a logo that would be versatile and appear across both print and digital media, as well as within the physical set itself on environmental elements. Additionally, its design had to be bold, stand out, and be memorable while remaining grounded in the world of the show, ensuring it seamlessly integrated into the DC Universe.

Competitor Research

Approach to Colour Selection - After researching trends in the gaming industry, it was found that colours like red, blue, and black were often used in gaming company logos. To create something fresh and unique, chartreuse was chosen. This vibrant, bold colour stood out from the typical palette and added a sense of energy and modernity, similar to how Xbox’s use of green helped distinguish its brand identity. Chartreuse was also grounded enough to feel realistic, given Xbox, while still standing out across different media formats.

Preliminary Concepts

Aproach to Design Inspiration and Elements - The logo design was inspired by the company’s name, focusing on scale and perspective to convey a sense of motion. Arrows were incorporated into the design, drawing inspiration from the familiar symbols seen on game controllers, referencing movement and interaction. The use of arrows gave the logo a dynamic, forward-thinking feel, while its distinct shape ensured that the logo would be instantly recognisable. The design was flexible enough to be creatively integrated into various set pieces, such as appearing on the desk within the game developer's office.

Final Logo

Aproach to Imagery and Collateral - For the collateral materials and promotional imagery, a “1990’s cool kid” aesthetic was chosen to tap into the growing nostalgia for that era’s pop culture, which resonates strongly with teens and young adults today. Content that highlighted the current resurgence of 90’s fashion trends, like baggy pants and jackets, along with the comeback of older technology such as film and digital cameras, was played off of and key to driving the narrative. To enhance the vintage feel, photos were converted to black and white, creating a striking contrast with the vibrant chartreuse logo. The use of varying shapes and colours added energy and dynamism, relating back to gaming and ensuring the overall design had a modern yet nostalgic vibe.

Conclusion
The design of the logo and collateral for the game developer office in Titans effectively combined the elements of nostalgia, youth culture, and modern gaming aesthetics. The distinctive chartreuse colour and use of motion-based design elements made the logo visually impactful and versatile for various applications, both within the set and across digital and print media. The successful integration of the 90s "cool kid" vibe in the collateral added an additional layer of appeal to the design, ensuring it resonated with the intended audience.