From the Real World

SoYoung–––––––––––––––––––––––––––––––––

Thanks to an evolution of the company's products and shift in target audience, this meant a wide array of new content needed to be produced, to highlight the growth of SoYoung and debut their new direction, plus maintaining their current customer base while capturing a new demographic in the process. Ultimately, new content for social media, catalogues, brand collateral, and packaging for the products themselves were necessary to mark this milestone and transition for the brand.

From the Real World

KROFT–––––––––––––––––––––––––––––––––

After conceptualizing, planning, and shooting all the photography and overseeing art direction, the first services catalogue was created in tandem with another graphic designer, where they handled the page layout and printing process.