National Car Rental
––––––––––––––––––––––––Art Direction, Print
A variety of book covers designed for an airport kiosk, featuring a scene where the commercial’s lead notices her own book among the display as she walks by.
National Hockey League
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Branding, Print, Photo Editing
Posters replicating authentic NHL merchandise, featuring real logos, team colors, and player photos provided by the production. This last-minute request required all posters to be designed within four hours, allowing enough time for printing and placement on set before filming began.
Carolina Herrera
––––––––––––––––––––––––Print, Environmental, Photo Editing
The commercial is set in New York City but filmed in Toronto, so some iconic NYC elements had to be recreated, such as the famous yellow cabs and Manhattan street signs. To achieve this, the street signs were part of a construction build placed on the road. The street lamp was short and positioned low to the ground, allowing the actress to safely stand on top while the camera angle was pointed high up to create the illusion of height. At the beginning of the commercial, model Karlie Kloss walks past what is intended to be a Broadway theater, so Good Girl show posters were designed to fit into the display cases facing the street.
Coinbase
––––––––––––––––––––––––Print, Photo Editing
Drawing inspiration from the outdated ways we still interact with money in today’s tech-driven world, two custom cheque books were designed to evoke the 1980s. One of the cheque books has a darker twist, reflecting the fact that cheques are becoming a thing of the past. Scratch tickets were also created for a shot peering into a convenience store, intentionally left brandless, so the graphics could be cleared quickly.
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